Book review Literature Example | Topics and Well Written Essays - 2000 words

Book - Literature review Example He cogently makes the analogy that forcing developing countries to participate in free trade before the country is ready is akin to forcing his six year old child to get a job – it is a good short-term policy, in that money will be coming in, but a very poor long-term strategy, as the child’s growth will be stunted and he can never become a brain surgeon if he is forced to leave school at the age of six. His arguments are well-grounded, well-reasoned and difficult to refute. Chang begins by analyzing the developing countries in relationship to neo-liberal policies, and shows how the official history differs from the actual reality. According to Chang, the official history of neo-liberal policies is that these policies, which rely on laissez faire domestic policies, low barriers to the international flowing of goods, labour and capital; and â€Å"macroeconomic stability, both nationally and internationally, guaranteed by principles of sound money and balanced budgets† (Chang, 2008, p. 22) were adopted by developing and Third World countries in the 1980s, which led to the fall of communism in 1989, global economic integration, and a new â€Å"golden age of liberalism† (Chang, 2008, p. 23). Not included in this official history of neo-liberalism is any hint of coercion, nor any suggestion that these policies were not good for these developing countries. Chang contrasts this official story with what he calls â€Å"the real history of globalization† (Chang, 2008, p. 24). According to Chang, the real history is far different from the official story of globalism. The real history involves considerable coercion on the part of the neo-liberal countries, who are led by Great Britain and the United States. For instance, Britain, in the 1840s, used its might around the world to force weaker countries to accept low tariffs, while they themselves set their own tariffs high (Chang, 2008, p. 25). The coercion on these countries continue as the World Bank lends

Your Personal Sales Letter - The Cover Letter Essay Example for Free

Your Personal Sales Letter The Cover Letter Essay The need to accompany a professional resume with a cover letter is as basic as offering a handshake, signing a card, saying thank you or the greeting at the beginning or end of a phone call. All may be taken for granted as a common courtesy, but you can be assured that by omitting any of the above, you will miss an opportunity to generate a positive and lasting impression. A cover letter sets the stage by enticing the reader with a personal connection and a professional introduction that is expected when submitting a resume. A generic letter addressed to the â€Å"resident† or a cover letter addressed â€Å"to whom it may concern† or â€Å"Senior Marketing Manager† is no match for one which is personally addressed. A cover letter can be a powerful selling tool if it is professional, personally addressed, contains pertinent information to the company and position and includes highlights of your accomplishments. All are criteria for each type of cover letter. Here are a few more points to ensure your cover letter is a powerful selling tool: Format your cover letter consistently with your resume regarding the font type and header Include full contact information as found in your resume Adjust right and left margins alike and leave consistent white space at top and bottom Check for spelling or grammatical errors Obtain a contact name and full address for the recipient Clearly introduce yourself and the reason you are submitting your resume Highlight accomplishments from your resume that are pertinent to the position Do not include information that is not available for validation in your resume Note information about the company to reinforce your interest and due diligence Choose industry/job related keywords that are current

The Teachings Of Buddha And Buddhism

The Teachings Of Buddha And Buddhism Buddha is the principal figure in the religion of Buddhism, and accounts of his life, discourses and simple rules, which involve the renouncing of earthly pursuits in order to wholly devote ones self to spiritual work, are believed to have been summarized after his demise and are memorized by his followers. Collections of the teachings attributed to him were originally passed down to generations by oral tradition, and were first committed to writing about 400 years after his death. In other religions such as the Ahmadiyya Muslim Community and Hinduism, Buddha is regarded as a prophet and in others, a god. Followers of this religion recognize Buddha as an enlightened teacher who shared his insights to help beings that are not enlightened and are therefore confined to death, rebirth and suffering to achieve nirvana. Nirvana refers to a supreme state which allows one to be free of suffering and selfish or individual existence. Nirvana allows an individual to blow out the fires of hatred, greed and delusion and therefore end the cycle of suffering in the individuals life. The two major branches of Buddhism are Theravada and Mahayana. Theravada, which is the oldest surviving branch, refers to the school of elders, and is widespread in Southeast Asia and Sri Lanka. Mahayana is widely practiced in East Asia and Vajrayana, a subcategory of Mahayana, is recognized as a third branch and is practiced in Tibet and Mongolia. Though Buddhism remains most popular within Asia, both branches are now seen to spread throughout the world with estimates of around 350-500 million followers worldwide. The core foundation of Buddhist belief and practice are the three treasures or jewels i.e. the three things that Buddhists look toward for guidance and take refuge in, are the Buddha, the Dharma and the Sangha. The Buddha refers to the historical founder of Buddhism or can be interpreted to mean the highest spiritual potential that exists within nature. The Dharma refers to the teachings of Buddha while the Sangha refers to the community of those individuals who have attained enlightenment, and who may help a practicing Buddhist attain the same. Taking refuge in the triple jewels distinguishes a Buddhist from a non-Buddhist and traditionally, it has been a declaration and commitment to following the Buddhist path. Other practices in Buddhism may include renouncing conventional living, becoming part of and supporting the monastic community as well as practice of meditation. Even though less than 1% of Americas are Buddhists, it is difficult to overlook the prominence of Buddhism today in American culture. This can mainly be attributed to the media focus on celebrity converts, popular films and the increasing popularity of the Dalai Lama, a Buddhist leader of spiritual officials of the Gelug people, who practice Tibetan Buddhism. Buddhism has expanded through a broad spectrum of American culture, including film, art, literature, and psychology. The history of Buddhism in the United States can be traced back to the Chinese laborers who came to the United States in 1820, to work on the railroads. Henry David Thoreau, an American poet, also played an important role in the popularization of Buddhism with his translation of the Lotus Sutra, a 3rd century Buddhist text. By 1993, there were over 1000 Buddhist temples and monasteries in San Francisco, New York and Los Angeles. As recent public opinion surveys illustrate, Americans typically seek for new religious expression. Additionally, Americans demonstrated the desire to be different from the living styles offered by conventional religions. According to this same survey, more than 44% of Americans had left their original religions to seek for other religions they thought to be more fulfilling; Buddhism being one of them. Though ambiguous, Buddhisms appeal to the contemporary American society can sometimes be contradictory, with a thin line being between the end of practicing Buddhism as a fashionable and trendy practice, and the beginning of devotional focus on this ancient religion. Buddhism has predictably invaded the American culture with vegetarian restaurants, health food stores and even some movies attributing part of their success to this religion. To many Americans, Buddhism has become an all-encompassing, primary gateway to meaningful life. Buddhist concepts on life and the world are continuously being adopted into the American culture. A good example is Karma which according to the Buddhist teachings, is the force that drives the cycle of actions that produce seeds in an individuals mind that are sure to come true either in this current life or in a subsequent rebirth. The avoidance of unpleasant actions and the nurturing of positive actions is called sila, which can be translated to ethical conduct. According to Buddhist teachings, karma is used to refer to the actions of the mind, body, as well as speech, that originate spring from the psychological intent and which bring a result or consequence. In Theravada Buddhism, since karma is a purely impersonal process that is part of the structure of the universe, there can be no divine deliverance or forgiveness for ones action. However, other forms of Buddhism, such as the Vajrayana, regard the recitation of mantras, a sound, syllable, utterance or a group of words, as a way of cutting off previous negative karma. This concept helps an individual understand that everything that happens to him or her is as a result of their actions and we should therefore struggle to do good deeds. Buddhism rejects the concept of an unchanging or permanent self with an eternal soul as in other religions like Hinduism and Christianity. Instead, Buddhist teachings emphasize on rebirth, the process whereby beings go through a series of lifetimes as one of several possible forms of sentient life, with each running from conception. Rebirth can be understood as the continuation of an ever-changing process which is determined by the laws of reason and karma, or effect, as opposed to that of one life form incarnating from one life to the next. This concept of Buddhism emphasizes on the need for a being to do good while in the current life in order to attract good karma in their subsequent lives. Sentient beings desire pleasure and are averse to pain from their birth to death. In being controlled by these desires, they bring about the cycle of habituated suffering and existence, and produce the causes and conditions of the subsequent rebirth after death. Every rebirth repeats this process in an uncontrolled cycle, which Buddhists try to end by applying the teachings of the Buddha and subsequent Buddhists, as a way of eradicating these causes and conditions. Buddhist teachings accentuate that all the sufferings that any sentient being goes through has causes and solutions. This is especially revealed in the four noble truths which were the first teachings of Buddha after he attained Nirvana. They contain the essence of Buddhas teachings which maintain that life ultimately leads to suffering, which in turn is cause by desire. This is frequently expressed as a deluded clinging to selfhood or a certain sense of existence which we consider to cause happiness or unhappiness. Suffering only ends when desire ends, which can only be achieved by eliminating delusion, thus reaching a liberated state of enlightenment i.e. Nirvana. The only way to reach this state is by following the path and teachings laid out by the Buddha. This concept emphasizes on the renouncing of ones self in order to free his or herself from worldly sufferings. The Middle Way, which is said to have been discovered by the Buddha before his enlightenment, is one of the most important guiding principles of Buddhist practice. It can be defined as a path of moderation, away from the limits of self indulgence and can explain Nirvana, a state in which it becomes clear that al dualities in the world result to nothingness. In order o be liberated from suffering, one develops dispassion for worldly objects which can be achieved by viewing things as characterized by the three marks of existence which are suffering, impermanence and not-self. Impermanence expresses the Buddhist notion that everything is in constant flux and nothing lasts. Therefore, we should not fix our nature to any object or experience. The notion asserts that everything is impermanent, and attachment to anything is futile and only leads to suffering. Suffering, on the other hand, can be equated to misery and according to the Buddhist teachings; it is often as a result of the individuals actions. Not-self, the third mark of existence is an approach for gaining release from suffering. The phenomenon of I or mine, are constructed by the mind and are metaphysical assertions that bind an individual to suffering. By carefully analyzing the continually changing physical and mental constituents of a person or object, one comes to the conclusion that neither a person, nor any individual parts as a whole comprise a self. Nirvana, which can be translated to extinction, allows a being to be freed from suffering and the cycle of involuntary rebirths. In some Buddhist categories, it refers only to the elimination of greed and hate, implying that delusion was still present in an individual who attained nirvana and that one needed to attain bodhi, the awakening of arahants (those who have achieved awakening). This is the only way that an individual attains complete nirvana at the moment of death, the time when the physical body expires. In the Theravada doctrine of Buddhism, a person may arise from the sleep of ignorance and directly realize the true nature of reality. Such people are referred to as arahants and occasionally as buddhas. After numerous lifetimes of religious strivings, arahants reach the end of the cycle of rebirth, and no longer reincarnate as human, animal, ghost, or any other being. In Mahayana, the Buddha is viewed as merely human but as an earthly projection of an endless, omnipresent being beyond range or reach of thought. Moreover, the Buddha, Sangha and Dharma are seen as the eternal Buddha in certain Mahayana sutras. Celestial Buddhas though they no longer exist on the material plane of existence, still aid in the enlightenment of all beings. Devotion and practice are an important part of the Buddhist way of life. Devotional practices include offerings, bowing and chanting. It incorporates states of meditative absorption with liberating cognition. According to Buddhas teachings, meditative states alone are not an end to liberation. Instead, some mental activity must take place, based on the practice of mindful awareness in order to attain complete liberation. In the centuries preceding the Buddha, meditation was a feature of the practice of the yogis. Later on, the Buddha built upon the yogis concern and developed their meditative techniques, though he rejected their theories of liberation. In Buddhism, clear and mindful awareness was to be observed at al times, which was not the case in pre-Buddhist yogic practices. According to the Buddha, religious knowledge or vision was as a result of perfect meditation coupled with the perfection of discipline. The contemporary American culture has heavily borrowed this section of t he Buddhist doctrine by the practice of yoga as a means of liberation. Buddhist ethics, Sila, which is translated to virtuous behavior or morality, is an action involving intentional effort, and is committed through the body, speech or mind. It refers to maintaining the moral purity of word, thought or deed. It involves four conditions; chastity, quiet, calmness, and extinguishment. It is the foundation of meditative or mind cultivation. Observance of these precepts not only promotes the peace of mind for the individual observing them, but also peace in the community, which is external. According to the law of karma, observing these precepts is estimable and it promotes causes which bring about happy and peaceful effects. Buddhas monastic rules are designed to assure a satisfying life and constantly remind his followers that it is the spirit that counts. Buddhist meditation is concerned with transformation of the mind, and using it to explore other phenomena. Zen Buddhism became popular in Japan, Korea and China, and lays special emphasis on meditation and prefers to focus on direct spiritual breakthroughs to truth, unlike other forms of Buddhism which lay emphasis on scriptures. According to the Zen Buddhist teachings, thinking and thought must not be permitted to confine and bind an individual in order to penetrate the realm of the Formless Self. Many Americans have borrowed liberally from the wide variety of Buddhist traditions in an effort to seek a calmer and more satisfying way of life. Though there is tension between the Buddhistss vision of reality which emphasizes on the renouncing of ones self with the American culture which emphasizes on individualism, Buddhism has continued to thrive in America. This could be attributed to the American Buddhists who have developed reciprocity with this faith: as the faith changes them, they have changed the faith also. Historically, wherever Buddhism has spread, it has responded as a dynamic improvement to the emotional needs and customs of the locals. Buddhism has a wide range of spiritual practices and the adoption of its spiritual techniques is especially appealing to some Americans who find activities like meditation and chanting useful in helping to find a path to increasing compassion and wisdom. This is because Buddhism has no devotion to a god or a firm belief in deity, but emphasizes the introspection of ones true nature and kindness to all sentient beings. It is this Buddhism flexibility that allows it to be copied by other religions without significant conflict with the beliefs. Majority of Americans seem to appreciate the fact that Buddhism has managed to escape the depressing history of sectarian violence that has been seen to characterize majority of the Western religions. Instead, Buddhism continues to focus on the affirmation of an individuals potential and teaches that enlightenment is not only achievable but also unavoidable. American culture has also had a positive effect on Buddhism tradition too. The American commitment to feminism can be seen to balance the prejudiced aspects of Asian culture that have permitted the existence of Buddhism over the centuries. With more Americans discovering the value of Buddhist religious practices and the Buddhist way of life, Buddhism is now becoming an accepted path within many religions in the country. Buddhism is being modified to meet the American peoples needs for a socially engaged and democratic form of religious practice. In the American culture, the concept of God has been seen to evolve from that of an omnipresent, omnipotent presence to define various concepts like love, energy or spirit. Despite the continuing evolutions of the Americans conception of God, other religions, such as Buddhism, have not changed significantly. By contrast, Buddhism has changed its major emphasis from theism to spiritual humanism. Core beliefs in Buddhism include finding immortality in the examples that individuals set and the work they do as well as showing love to all other beings. As in does not emphasize on deities, Buddhism helps individuals gain insight on from other religions and cultures and recognize the power within ones self. Through Karma, which though, originally from India is inscribed in Buddhists teachings, individuals learn and understand that they are responsible for what they do and become, both as individuals and as members of a community. By meditation, individuals deeply connect personally with themselves and through prayers and reverence; they acquire purification, or cleansing of their emotional, physical, spiritual and mental parts. Physical cleansing is acquired as the sweat carries out the toxins out from the individuals body while the mental cleansing is achieved from the individual releasing their worries and troubled thoughts to the surrounding. The spiritual cleansing offers a connection to the spirit while emotional cleansing is a combination of al the above. The process of the se cleansings brings an individual to a calmer and more grounded state, leaving them more peaceful with themselves and their lives. In Tibetan Buddhism, the mandala is seen as an aid to meditation and it expresses the intuition of the mysticism in humanity as a diagram of the spiritual life. In Buddhism, it is an image constructed through powerful meditation, discipline, and concentration. It is aimed at finding a balance between the inward and outward conflicting opposites of life in order for individuals to coexist in harmony with nature. The mandala philosophy is based on the fact that one-sidedness, of any nature, can lead to illness, depression, loss of energy flow or stagnation. Many Americans have borrowed mandala, meaning magic circle, from the Buddhist tradition in order to reconcile and harmonize various aspects of their lives. Mandala cannot be brought about by force or will but is a natural, unending process of development which expresses itself in symbols of cosmic and spiritual completeness. In American culture, mandalas occur in dances and artwork, where like snowflakes, mandalas occur in countless forms, with the most common being the cross, flower or star and they have a tendency toward fourfold structures. This fourfold unity reflects the natural division of the universe into four directions, four seasons, four elements as well as the fourfold structure of the soul. Buddhism teachings

Americans Have the Right to Keep and Bear Arms Essay -- Constitutional

Americans Have the Right to Keep and Bear Arms   Ã‚  Ã‚  Ã‚  Ã‚  Our rights as Americans started to take shape when the Constitution of the United States was drawn up by the delegates at the Constitutional Convention in Philadelphia. Three years later, a very important part of American history called the Bill of Rights was added. The Bill of Rights is looked upon and interpreted every day. It gives the citizens of the United States many of the rights and freedoms that we value today, and some of those are in jeopardy. One right that is at stake is our right to bear arms, which is addressed in the Second Amendment. The Second Amendment is a highly debatable topic, and many legal scholars and the Supreme Court have yet to resolve the issues and controversy dealing with the Amendment. Until a decision can be made, the law will remain as it is currently interpreted. The citizens of the United States of America have the right to keep and bear arms.   Ã‚  Ã‚  Ã‚  Ã‚  The controversy about the Second Amendment is derived from how it is worded (Jordan). The debate about the wording can be broken into two different arguments. To understand the arguments it is important to know how the Amendment is worded. The Second Amendment states, â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed (qtd. in Anastaplo 61).† The first argument is that some people view the Second Amendment as two separate rights. The right of the people to keep and bear arms can be interpreted with the idea that each individual has the right to keep and bear arms; whereas, it could be a collective right giving just the members of the Militia the right to have guns (Gold). It is believed that the original meaning of the right to bear arms and the militia in the same Amendment was because in the early times of America the citizens needed weapons to guarantee th eir freedom and prevent the government from forming a dictatorship (Edel xi). The second debate is that the Amendment is one statement, therefore meaning that the militia has the right to bear arms. The problem of understanding the meaning of the Second Amendment has been brought before many courts all across America and has been ruled upon in different ways at different times. However, the Supreme Court has never declared it illegal to own guns.   Ã‚  Ã‚  Ã‚  Ã‚  Over the years, t... ...iminals would be able to get guns illegally if they wanted them (Smith 25). It comes down to the age old saying of â€Å"guns do not kill people, people kill people.† The ability to keep and bear arms is also a right given to the American people by the Bill of Rights and was reinstated when one of the framers, Thomas Jefferson, said, â€Å"No free man shall ever be debarred the use of arms.† Works Cited Anastaplo, George. The Amendments to the Constitution: A Commentary. Baltimore: John Hopkins UP, 1995. Chidsey, Donald Barr. The Birth of the Constitution: An Informed History. New York: Crown, 1964. Edel, Wilbur. Gun Control: Threat to Liberty or Defense Against Anarchy?. London: Praeger, 1995. Gold, Bruce. â€Å"The 2nd Amendment: A Historical Understanding.† Keep and Bear Arms.com. 5 April 2004 Hickok, Eugene W., ed. The Bill of Rights: Original Meaning and Current Understanding. Charlottesville: UP of Virginia, 1991. Jordan, Stan. â€Å"The Common Sense 2nd Amendment.† Keep and Bear Arms.com. 2001. 5 April 2004 Klein, Chuck. â€Å"What the Second Amendment Says.† The Cincinnati Enquirer 28 March 2001: B7. 5 April 2004 Smith, Guy. Gun Facts Version 2.0. 2000. 1 April 2004

Customer Relationship Management Systems Education Essay

Sing that the companys concern schemes turn out to be more clients based with the alteration and personalize inspection and repair, the ( IT ) information engineering are make usage of non merely to supply services and merchandises within and concern, but besides to provide end-users of the organisations points for ingestion and services. Specially, the use of IT adjoins as a new facet to relationship selling, recognized as Customer Relationship Management ( CRM ) and at its inside, is about obtaining client, supplying services, cognizing them good, and looks frontward to their demands ( L.Ryals and A. Payne.2001 ) . Conventional selling concentrated on the four Ps ( monetary value, topographic point, merchandise and publicity ) for intensifying market portion from side to side addition in the measure of minutess among the purchasers and Sellerss. Although client relationship direction converge on utilizing schemes, tolls and engineering for encouragement the relationship among the m arketer and client focussing on increasing gross revenues net incomes, processs, client satisfaction and profitableness. However, to reply the nucleus inquiry I will cover up the undermentioned stairss:The Main CRM SystemsDefinition of CRM ( Customer Relationship Management )Advantage and Disadvantages of CRM with illustrationAnd DecisionThe Main CRM Systems:Finnegan, ( 2007 ) defined CRM system as â€Å" A CRM system is an information system that is used to be after, agenda and command the presales and post-sales activities in an organisations † . CRM comprise all portion of covering with bing and possible clients: Gross saless, selling and service or proficient support etc. sometimes its call ‘back office and front office systems ‘ because they are the border with the client. CRM systems are collected of analytical and operational parts. Operational CRM The bellow diagram ( figure-1 ) are shown based on the three basic parts of the CRM which contains SFA ( gross revenues force mechanization ) Gross saless CRM entail appraisal about telephone gross revenues, web gross revenues, reta il shop canvass, and field gross revenues ; CSS ( client service and support ) Service CRM entail client conventional applications related to name Centre informations, web self-service informations, and radio informations ; And EMA ( endeavor selling mechanization ) selling CRM involves run informations, content informations and informations analysis. Definition of Customer Relationship Management ( CRM ) :Harmonizing to nucleus demand and as an indispensable constituent of CRM we should do clear about what dose digital house mean is. Keneth C. Laudon and Jane P. Laudon ( 2007 ) defined digital house as â€Å" A digital house is one where about all of the organisations important concern relationships with clients, providers and employees are digitally enables † . However it is an interior concern process are achieved in the class of digital webs across the whole organisation or linking legion organisations. There are many definitions of CRM have been explicated and illuminate by different writers in different position. Pancucci ( 2002 ) observes that ‘there are a figure of definitions of CRM, even taking the ordinance into the domain of societal scientific discipline where the psychological science, behavior forms of group of people, and socio-economic position are seen as critical use of purchasing finding ‘ . Some are shown bellow:Gronroos, ( 1999 ) defined â€Å" CRM is a direct branch of the selling Concept: he explained as ; CRM is a committedness to at the same time hike client satisfaction and stockholders value by supplying consistent, seamless, high-quality experiences for valued client † .Christopher, Payne and Ballantyne, ( 1991 ) defined CRM as â€Å" it is the integrating of client service quality and selling, which has as its concern the double focal point of acquiring and maintaining client † .Strauss and Frost, ( 2001 ) defined CRM as â€Å" it is a holistic procedure of identifying, pulling, distinguishing and retaining client † .Grtner Group, ( 1999 ) â€Å" CRM is a subject – a doctrine even – that requires concern to recognize and foster their relationship with clients. With CRM, an single client ‘s demands and penchants are available to anyone in the concern working at the client interface, irrespective of channel. Each client is treated as an person in a relationship that feels like one-to-one † . However, thought behind the CRM is set up single association with clients, pleasuring different clients in a different manner based on the information acquired on their front-runners, first picks, and disbursement designs ; activates a concern executes to place, develop, get, and retain progressively profitable and loyal clients by presenting the exact merchandise or service, to the exact clients at the right clip, through the precise channel, and the right cost in the shop planning and supply concatenation functions through concern process mechanization, engineering solution and information ownerships to do the most every client contact. Advantages of Customer Relationship Management ( CRM ) :Customer relationship direction helps the concern houses which have determined to implement CRM scheme can ease with Numberss of following advantages: Construct up client keeping and trueness:Customer trueness can be defined harmonizing to Mcllroy and Barnet ( 2000 ) as â€Å" client ‘s committedness to make concern with a peculiar administration, buying their goods and services repeatedly, and urging the services and merchandises to friends and associated † . Therefore, the nucleus benefits of the client keeping and trueness are construct up long term relationship and steer finally to hike net incomes and gross revenues, doing mind of belonging, in the sentiment of Uncles ( 1994 ) harmonizing to consumer trueness programmes apprehensiveness is willing to introduce on behalf of clients, a feeling that the seller is acquire ready to listen, is caring and concerned and consideration methods. The consequence we can acknowledge as a keeping and trueness is an of import facet for client relationship direction ; harmonizing to Byrom ( 2001 ) there are more than 150 trueness strategies and about 40 million trueness cards in t he UK. For illustration Tesco trueness Club-card, introduce 1995 was to offer as â€Å" benefits to regular shoppers whilst assisting the company discover more about its client demands † ( Tesco, 2004 ) . The accomplishment of Tesco Club-card had been successful and celebrated in the food market universe as Smith, ( 2004 ) harmonizing to Club-card accomplishment evaluation â€Å" a 3rd of UK places use the plan † . Improved Customer acquisition Ratess:Customer acquisition is an parlance used to explicate the tactics and systems to pull off client point of view and enquiry typically allocate to the organisations to recite the effectivity of effect to pick of promotional activities through out the client lifecycle. However, client geting rate helps to the organisations with follow up client relationship direction ( CRM ) chance for cross-selling, repetition buying, up-selling and bring forthing advanced gross growing. For illustration Tesco Personal Finance ( TPF ) reached acquisition rates December 2008 for hard currency consideration of around 950m lb and get 6m Tesco Finance Customer histories with successfully followed by client relationship direction. ( Andrew Higginson, 2008 ) Improve Cross Selling and up-selling:Cross selling refers to selling things that are correlated or can be included with the points being sold. And up merchandising is the techniques of offering clients a merchandise in addendum to the merchandise are soon buying. For illustration if they sell digital Mobile, it makes sense to suggest linked merchandises to their client: more long life battery, screen, charger etc. or if they are up sell to their client they can offer about anything in addendum to the points clients are antecedently paying attending. However, it is encourage to client to come once more in the shop with purchasing purpose to clip, and enhance to doing long term relationship as a portion of client relationship direction activity. Hike the contract or Name centre effectivity:Taylor and Bain ( 1999 ) has been defined call Centre as â€Å" it is a dedicated operation with employees focused wholly on client service maps, employees are utilizing telephone and computing machine at the same time, and where call procedure controlled and processed by an automatic distribution system † . There has been consistent recent enlargement in call Centre inspection and repair world-wide, with the call Centre of the modern-day expected to progress into the client entree Centre of the hereafter, and supplying a new economical footing for assorted organisations. The activity and effectivity of a call Centre are deriving client orientation, service precedence, growing of turnover, and contribute wholly on the client service map. For illustration UK largest Mobile networking company o2 has given responsibly to keep client service activity through assorted call Centres such as: Active Business Communication call Centre, Active Digital call Centre, Aerial call Centre and so on ( www.o2.co.uk [ accessed-16/01/10 ] ) . And they are determined to give first-class clients feedback on-behalf of o2 Mobile web to keep good client relation. However, client relationship direction has being bearing a great advantage for encouragement the contract or name centre effectivity with the enterpriser and standard client service. Deliver a individual, knowing position of the client:A watercourse advantages for a company conveying out by following client relationship direction system are placing and aim the greatest clients and coevals of distinction of excellence directed for the gross revenues force, create direction of gross revenues and marketing campaigns more effective by puting precise ends, established features relationships with the clients with the vision to do the most house ‘s net incomes and advancement client satisfaction, Understanding the desires of employees and continue a sound co-relationship with them. Disadvantages of Customer Relationship Management System ( CRM ) :Not merely CRM system has advantages so far it can be such a restriction as follows:High Software Cost:For the most portion state of affairs insist package support for client relationship direction affair but the cost of such package is normally elevated. For illustration Wendy Close, research manager at Stamford, Conn.-based Garthner Inc. , allocated the cost for most favorite ‘SIEBAEL ‘ CRM package at $ 16000 to $ 25000 per user, a sum that includes package, preparation, services and hardware. However, this cost might non be low-cost where fewer figure of seats and non holding often economic systems of graduated table convey the monetary value down to $ 12000 for each user. ( www.searchcrm.techtarget.com ) [ Accessed-16/01/10 ] Managing Datas:It is non easy to get by with Immigration and Naturalization Services and outs of informations warehousing and informations disfiguration engineerings. It entails a batch of historical informations to scrutiny analysis and analyze the tapping of information energetic out of it. For illustration the article says on respect Tesco Data Swapping with Oil of Olay and raises a large inquiry â€Å" This is traveling to be large, and non merely in fast traveling consumer goods † . Alan Mitchell ( 2002 ) Not Easy to Process:The appraisal of CRM procedure and its operation is non an easy mission. It requires multidimensional public presentation, and multifactor client behavior which are hard to qualify. Even if they are described in some state of affairs largely score card or in metric format, which is frequently hard to rehearse and understand them. A study found that conducted by research and consultative house Gartner ( Zimmer, 2006 ) â€Å" more than half of the organisations who have implemented the CRM have troubles after execution † . Harmonizing Crowbars, C. & A ; Stone, M. ( 2004 ) Aberdeen Group CRM Spending and Satisfaction study ( February, 2003 ) identified that on a user ranged among of â€Å" somehow satisfied † and â€Å" satisfied † scope from one ( non satisfied ) and to five ( wholly satisfied ) which are depends on Area/ location. Approachs of past purchasing behavior of consumer might n't be same in the hereafter excessively! :Majority of CRM move towards with cod informations on the past buying behavior of client and set abouting it as the likely behavior in farther excessively. This could be an immoral guess in a figure of positions. Customer constrains maintain on switching and varies upon the criticalness of the intent and the degree of letdown with the bing options. For illustration, an article study says Tesco broadband dissatisfaction rate due to hapless client service and experience 2009 churn rates of around 20 % per annum. However the 20 % are used to regular client of Tesco. ( www.phone-shop.tesco.com/latest-news ) [ Accessed-17/01/10 ] Decision:However in the terminal of the study it is explicable that, In malice of that, the client relationship direction has become a maximal precedence for legion of companies. Bohling et Al. ( 2006 ) remarks on diary of CRM execution as ; â€Å" in many competitory markets, concern invest well in CRM execution recently though, companies have become progressively displeased with client relationship direction apply, as the bulk of them are falling short of the outlooks that precede them and are hence considered failures † . Conversely, though it has being first prioritized for many companies but non all companies are being success based on comparison to advantage and disadvantages of client relationship direction in digital houses. Kumar and Shah ( 2008 ) argued that â€Å" CRM offers house strategic benefits, such as greater client satisfaction, and trueness † . Anders ( 1996 ) remarks as â€Å" it is a higher response cross-selling attempts and better word-of-mouth promotion † . However, though some disadvantages and statement has been placed but it is should be remind that CRM assists a company dressed ore on the client as an assets side by side consumers are non forced to by necessity in the same organisation. Many companies waste a batch of money obtain new clients and waste it by neglecting to get to cognize and grok their client, retain and maintain in grip with them. Therefore, Company should setup CRM system based on allow to clients to manage their relationship with multiple providers instead than the other manner embracing. Bibliography:L. Ryals, and A. Payne, ( 2001 ) ‘Customer relationship direction in fiscal services: towards information enabled relationship selling, diary of strategic selling, vol.9, pp. 4-27.Anderson, Eugene W. ( 1996 ) â€Å" client satisfaction and monetary value tolerance, † selling letters, vol.7. ( July ) , pp.265-74Kumar, V. ( 2008 ) , ‘managing client for net income ‘ . Upper Saddle River, NJ: Wharton School Publishing. -and Denish Shah ( 2004 ) , â€Å" edifice and prolonging profitable client trueness for the twenty-first Century, † Journal of Retailing, 80 ( 4 ) , pp.317-30T.Bohling, D.Bowman, S.Lvalle, V.Mittal, G. Ramani et Al. ( 2006 ) , CRM execution: Effective issues and penetrations, Journal of Service Research 9 ( 2 ) , pp.184-194.Performance of Customer Relationship Management with Diagram hypertext transfer protocol: //www.kssi.ae.wroc.pl/~mowoc/Dydaktyka/MIS/Lect5.pdf [ Accessed- 09/01/10 ] Strauss, J. & A ; Frost, R. ( 2001 ) , E -marketing. Upper Saddle River, NJ: Prentice Hall.Gronroose, C. ( 1999 ) . Relationship selling: Challenges for the organisation. Journal of Business Research, vol.46, pp.327-355.Gartner Group, ( 1999 ) , specifying CRM: available at: C. Pries & A ; M. Stone ( 2004 ) ‘Managing CRM execution with consultants- CRM or alter direction? , diary of alteration direction, vol.4, No.4, ( December ) , pp.352-370Christopher, M. Payne, A. and Ballantyne, D. ( 1991 ) ‘Relationship Marketing- delivery quality, Customer Service, and selling together, Butterworth-Heinemann Ltd. , Oxford.Keneth C. Laudon and Jane P. Laudon ( 2007 ) pull offing the digital house, 9th edi. Upper saddle river, NJ: Prentice Hall.Finnegan, D & A ; Willcocks, L ( 2007 ) Implementing CRM: from engineering to knowledge, jhon willy and boies LTD. Wet Sussex, England.Mcllroy, A. , Barnett, S. ( 2000 ) , â€Å" edifice client relationships: do dismiss card plants? † pull offing the service quality, Vol. 10 n o. 6. Pp.347-55Uncles, M. ( 1994 ) â€Å" Do you or your client need a trueness strategy? â€Å" , diary of Targeting, measuring and analysis for selling, vol. 2 no.4, pp.335-50Byrom, J. ( 2001 ) â€Å" the function of trueness card informations within local selling enterprises † , international diary of Retiling & A ; Distribution Management, vol. 29 No. 7.pp.333-42Tesco, ( 2004 ) , â€Å" Corporate information † , p. 1-3 available at: www.tescocorporate.com [ accessed-17/01/2010 ]Smith, J. ( 2004 ) , â€Å" Every small aid † , The Ecologist, vol. 34 No.7, pp.1-9Higginson, A ( 2008 ) , â€Å" can Tosco truly offer the same value as my bank † , p.1-4 available at: www.tescoplc.com/annualreport09/storage/pdf/retailing_services.pdf [ accessed- 17/01/10 ]O2 Centre of first-class partner- hypertext transfer protocol: //www.o2.co.uk/sme/whyo2/o2partners/excellence-centre [ accessed-16/01/10 ]Taylor, P. and Bain, P. ( 1999 ) , â€Å" An assembly line in the caput ‘ : work and employee dealingss in the call Centre † , â€Å" Industrial Relations Journal, vol. 30 No. 2, pp. 101-17Cost of Siebel CRM package: hypertext transfer protocol: //searchcrm.techtarget.com/tip/Siebel-CRM-software-costs [ accessed- 16/01/10 ]Alan Mitchell ( 2002 ) , ‘Can company affords to portion CRM strategies? † p.1-1 available at www.marketlocation.com [ accessed-14/01/10 ]Zimmer, J. ( 2006 ) , â€Å" Be ready to take the heat † , Destination CRM, Viewpoint available at: www.destinationcrm.com [ accessed-14/01/10 ]Tesco Telecom, overseas telegram & A ; warless: ( November, 2009 ) , available at: hypertext transfer protocol: //phone-shop.tesco.com/latest-news/Tesco % 20Telecoms % 20CW % 20release % 20FINAL.pdf [ accessed: 17/01/10 ]Crowbars, C. & A ; Stone, M. ( 2004 ) , â€Å" Pull offing CRM execution with consultants- CRM or alter direction † job with CRM execution, â€Å" diary of alteration direction † vol. 4. No .4, pp.350-370.

Act460 Week 3 Essays

Act460 Week 3 Essays Act460 Week 3 Essay Act460 Week 3 Essay Original Data: selling price: 40. 00 Variable Expenses: Invoice Cost: 18. 00 Sales Commission: 7. 00 Total Variable Expenses: 25. 00 Fixed Expenses: Rent: 80,000. 00 Advertising: 150,000. 00 salaries: 70,000. 00 Total Fixed Expenses: 300,000. 00 1. Calculate the annual break-even point in dollar sales and in unit sales for Store 36. Unit Contribution Margin = selling price per unit variable Expenses Unit Contribution Margin = 40. 00 25. 00 Unit Contribution Margin = 15. 0 per shirt Break even point = (target profit + fixed expenses) / unit contribution margin Break even point = (0. 00 + 300,000. 0) / 15. 00 Break even point = 20,000 units Break even point in sales = 20,000 x 40 = 800,000 up to 30,000 shirts sold each year. Clearly indicate the break-even point on the graph. 3. If 19,000 shirts are sold in a year, what would be Store 36s net operating income or loss? Sales (19,000 shirts x 40 per Variable Expenses (19,000 shirts x 25 per shirt) (475,000) Cont ribution Margin 285,000 Fixed expenses (300,000) Net operating Loss (15,000) 4. The company is considering paying the store manager of Store 36 an incentive commission of $3 per shirt (in addition to salespersons commissions). If this change s made, what will be the new break-even point in dollar sales and in unit sales? $3. 00 added commission increases the new variable price to $28 New Data: Manager Commission: 3. 00 Total Variable Expenses: 28. 00 Contribution Margin = 40. 00 28. 00 = 12. 00 0 new contribution margin Break even point = (0. 00 + 300,000) / 12. 0 = 25,000 0 breakeven point in units Break even point in sales = 25,000 x 40. 00 = 1,000,000 0 break even point in sales paying the store manager a $3. 00 commission on each shirt sold in excess of the break-even point. If this change is made, what will be the stores net operating ncome or loss if 23,500 shirts are sold in a year? Sales: 23,500 Original Break Even Point: 20,000 overage: 3,500 Profit to the store = overage in units x contribution margin 3,500 x 12. 00 = 42,000 Oprofit to the store 6. Re fer to the original data. The company is considering eliminating sales commissions entirely in its stores and increasing fixed salaries by $107,000 annually. a. If this change is made, what will be the new break-even point in dollar sales and in unit sales in Store 36? Selling Price: 40. 00 Total Variable Expenses: 18. 00 Additional salaries: 107,000. 00 Total Fixed Expenses: 407,000. 00 Contribution Margin = 40- 18 = 22. 00 0 new contribution margin Break even point = (0+407,000) / 22 = 18,500 0 new break even point in units Break even point in sales = 18,500 x break even point in sales. . Would you recommend that change be made? Explain. It is hard to recommend the proposed change from commission to salary based on the information provided. Additional information would be necessary to make an educated recommendation. What have the previous quarters shown in regards to sales? Although the change from commission to salary would increase the contribution margin and drop the break even point there are many fact ors that hould be considered before implementing this change. If sales teams are changed from variable pay to fixed pay, it may reduce their incentive to sell more shirts to clients. If the shirts essentially sell themselves and dont needed a motivated sales person then the switch may be beneficial. Ultimately it is most companys goals to reduce their break even point, but without further information it is undetermined as to whether this change would be beneficial for Shirts Unlimited. Garrison, R. H. , E. W. Noreen, and P. C. Brewer. Managerial Accounting. Fourteenth. New York: McGraw-Hill/lrwin, 2011 Print.

Free Essays on Masterton Carpet

Problem Statement: Given recent developments within the floor covering industry, Masterton Carpet Mills, Inc., which is a privately held manufacturer of medium to high priced carpet, is considering the possibility to establishing their own distribution centers or wholesale operations focusing on residential business in an effort to maximize profits. Option #1: Do Nothing (i.e. don’t change anything) Currently, Masterton Carpet Mills, Inc. is lagging behind in sales growth, but is continuing to remain profitable. They are a small manufacturer in a large, highly competitive industry. The first option they have is to do nothing and continue to use their current wholesale distribution method currently being utilized. According the information that was given in this case, the following criteria have been evaluated to achieve the total estimated wholesale distribution cost of approximately $15.4M; wholesaler margins, cost of servicing wholesalers, and the accounts receiving carrying costs. Through a 20% wholesale markup, there is currently $10.8M spent at the wholesale level. The margin of $10.8M paid out to wholesalers could be retained by Masterton Carpet Mills, Inc. to fund the change in the distribution channel using internal capital. This would satisfy conditions set forth by Robert Meadows, President of Masterton Carpet Mills, Inc. and company policy to finance programs fr om internal funds. The cost of servicing the current wholesalers is approximately $3.2M, which is 6% of sales ($54M * 6% = $3.240M) Given that it typically takes 90 days from Masterton Carpet Mills, Inc. to collect its retail account receivable and that accounts receivable carrying costs are 10% of sales, the total cost is $1,350,000. If Masterton Carpet Mills, Inc. continues the use of wholesalers, approximately $15.4M will continue to be spent in that segment of the distribution channel. Option #2: Establish its own distribution centers or wholes... Free Essays on Masterton Carpet Free Essays on Masterton Carpet Problem Statement: Given recent developments within the floor covering industry, Masterton Carpet Mills, Inc., which is a privately held manufacturer of medium to high priced carpet, is considering the possibility to establishing their own distribution centers or wholesale operations focusing on residential business in an effort to maximize profits. Option #1: Do Nothing (i.e. don’t change anything) Currently, Masterton Carpet Mills, Inc. is lagging behind in sales growth, but is continuing to remain profitable. They are a small manufacturer in a large, highly competitive industry. The first option they have is to do nothing and continue to use their current wholesale distribution method currently being utilized. According the information that was given in this case, the following criteria have been evaluated to achieve the total estimated wholesale distribution cost of approximately $15.4M; wholesaler margins, cost of servicing wholesalers, and the accounts receiving carrying costs. Through a 20% wholesale markup, there is currently $10.8M spent at the wholesale level. The margin of $10.8M paid out to wholesalers could be retained by Masterton Carpet Mills, Inc. to fund the change in the distribution channel using internal capital. This would satisfy conditions set forth by Robert Meadows, President of Masterton Carpet Mills, Inc. and company policy to finance programs fr om internal funds. The cost of servicing the current wholesalers is approximately $3.2M, which is 6% of sales ($54M * 6% = $3.240M) Given that it typically takes 90 days from Masterton Carpet Mills, Inc. to collect its retail account receivable and that accounts receivable carrying costs are 10% of sales, the total cost is $1,350,000. If Masterton Carpet Mills, Inc. continues the use of wholesalers, approximately $15.4M will continue to be spent in that segment of the distribution channel. Option #2: Establish its own distribution centers or wholes...

Organizational Culture Analysis Manager at Walmart

Organizational Culture Analysis Manager at Walmart Modern globalization has affected organizational culture greatly. Nowadays, people from different countries have an opportunity to work abroad. Of course, some specific difficulties may appear. It is essential to consider the organizational structure and culture before applying to the company position as there are several factors which may affect human behavior. Speaking about organizational culture it may be defined as follows.Advertising We will write a custom essay sample on Organizational Culture Analysis: Manager at Walmart specifically for you for only $16.05 $11/page Learn More Organizational culture is â€Å"the set of shared, taken-for-granted implicit assumptions that a group holds and that determines how it perceives, thinks about, and reacts to its various environments† (Kinicki, Kreitner, 2006). Employees’ behavior depends on the organizational culture. Working as a manager in Walmart, I noticed the importance of the issue. Observ able Artifacts Each organizational culture consists of the following layers, observable artifacts, espoused values, and enacted values. Observable artifacts are the visible aspects of the corporate culture which may be considered by everyone who wants to get to know more about the company (Kinicki, Kreitner, 2006). As for Walmart, people are able to check the corporate vales of the company at its website which states that Walmart cares for the services offered to the customers, respects each individual, and strives for excellence. Moreover, observable artifacts of the organizational culture are the stories of success of separate people and of the particular stores. Decorations, dress and even advertising are the observable artifacts of the company. Looking at the staff it is possible to understand that the company image is rather high, and the observable artifacts are on the level. Espoused Values Espoused values are the values which â€Å"are expressed on behalf of the organizati on or attributed to an organization by its senior managers in public statements† (Khandelwal, Mohendra, 2010) but they are distinct from the really practiced ones. One of the main purposes of such values is to create a specific image of the company, still, without the intention to realize the mentioned facilities in practice. There are may be a lot of reasons why companies refer to such strategies. Speaking about Walmart, I managed to notice the following espoused values which were not realized but which were substituted with the specific practices. Thus, declaring about the company customer obsession Walmart practiced communication skills as the substitution. The place of innovation and creativity was substituted with mere innovation which is a common practice in all organization. Declaring the desire to openness and learning, the top managers of the store stressed on hardworking. Enacted Values Enacted values, contrary to espoused vales, are the norms which are practiced in the corporation in reality. Thus, it does not matter how the company wants to look like and which norms it proclaims, the enacted values are specifically the issues the company peruses (Phillips, Gully, 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Speaking about Walmart, the staff is to follow particular rules and norms of behavior, for example, the discipline is followed there greatly. The company has specific corporate traditions, such as celebration of the employee’s birthdays and particular attention to the customers who have chosen the store. Therefore, it should be concluded that each company has three layers of values which may be expressed in various forms and with peculiar power. Thus, some companies may have more enacted values (such as Walmart) and others may refer more to the espoused ones. Reference List Khandelwal, K. A., Mohendra, N. (2010). Espo used organizational values, vision, and corporate social responsibility: Does it Matter to organizational members? Vikalpa, 35(3), 19-37. Kinicki, A., Kreitner, R. (2006). Organizational Behavior: Key Concepts, Skills Best Practices, 4/e. New York: McGraw-Hill/Irwin. Phillips, J. M., Gully, S. M. (2011). Organizational Behavior: Tools for Success. Stamford: Cengage Learning.

Unemployment and Crime in the Society Research Proposal

Unemployment and Crime in the Society - Research Proposal Example Unemployed persons who engage in criminal activities represent an individual matter that should not be associated with unemployment per se. Unemployed people are ready and willing to take work anytime if it is offered to them. They are ready to work and earn a decent living, but the challenge is the scarcity of job opportunities to absorb all the employment. The aim of this study is to examine the relationship between crime and unemployment in the society. The investigation will involve the convicts of various crimes in society in a selected region in U.K. between the 1990 and 2013. The investigation will be conducted using questionnaires, observations, and interviews, and will target about two hundred respondents and gather details regarding the cause of conviction, respondents’ occupation prior to prior to conviction and the duration of imprisonment. The outcome of the investigation will be used to establish the extent to which unemployment has contributed to the crimes in t he society and the effect of law in deterring crimes in the society. Even though many people associate unemployment with criminal activities, the current increase in crime rate in the society is as a result of a failure of the security structures to deal with offenders and redress justice for the victims of crimes. Crimes are unlawful conducts stipulated by the state in the constitution of the country. The law specifies what is unlawful and the consequences of engaging in the unlawful conducts. There are many arguments that associated increase in the rate of unemployment with increasing rate of crimes in the society. Some researchers have linked poverty and unemployment of the youth to increasing criminal activities, and they argue that if the government does come up with strategies to curb the increasing poverty due to unemployment the society will be chaotic and uncontrollable.

Financial Management Principles Essay Example | Topics and Well Written Essays - 500 words - 2

Financial Management Principles - Essay Example It should be noted that a lender cannot simply lend his excess fund to potential borrower without making sure that the latter will not default on his payment. In this situation, an intermediary should exist in order to gather information about both parties and mitigate risk (Mishkin 2004). Financial institutions are able to minimize the risk of information asymmetry by building their reputation in the industry. Thus, individuals are not cautious in putting their money in a bank’s savings account which are then lend to parties who are in need of funds. Financial institutions like banks, as stated above, carry out the important function of making financial resources available to parties who need them. By building expertise in information search and reputation in undertaking their financial functions, financial institutions serve as a great help for individuals and business organizations which require help in financing. On the other hand, individuals and companies who want to invest their money can trust in the efficiency of financial institutions in ensuring return to their investments. As the illustration above shows, as financial institutions carry out their role in the financial system, they take on the risk which should be handled by the borrower and lender. Thus, financial institutions also take measures in minimizing the risk that they take by ensuring that their borrowers will not default on their payment obligations. This scrutiny is even more highlighted when a company which borrows from the financial institution conducted its Initial Public Offering. As the company becomes public, it exposes itself from the critical eye of its current and potential creditors. A company can cope with this increased financial intermediation scrutiny by adhering to the standards set by accounting institutions. It should also instill tighter measures in ensuring the truthfulness of its financial reports and accounts.

Discussion 6 Essay Example | Topics and Well Written Essays - 250 words - 4

Discussion 6 - Essay Example They have very accurately turned their tourism into an ecotourism which actually deals with tourism on educational basis and does not necessarily require the encouragement of buildings and economic activity. In result they can emphasis more on research and development in a professional way. They are also practicing â€Å"sustainable development† with the development of more â€Å"national parks† which lemmatize the economic constraints. Every tourism industry is based on some guiding principles and follows specific rules and regulations. Moreover the authorities, which majorly work under the government make sure to follow every rule to make tourism successful. They promote understanding and enjoyment of the national reserves and parks, conserve and enhance the natural beauty, wildlife and cultural heritage of a country and seek to foster the economic and social well-being of the country by working closely with local

Performance report Essay Example | Topics and Well Written Essays - 1000 words

Performance report - Essay Example This was a great place to be because it was luxurious as a result of perfect world class music playing. Masekela’s performance had a resounding message of heightened global awareness and social justice. This piece of the message was directed to the general community as it touched more on social movements that empower people. His music laid the message to different states to consider social justice before indulging into atrocities that endanger their citizens and the neighboring countries. The musicians presence indicated there will to entertain while at the same time passing information that is embedded in their lyrics. The audiences too were present to get entertained and get involved as the music progressed on. The musicians were professionals who were paid at the end of the concert for their services. The audience came to this event because it was an organized function that was to attract clients who love music. The event was scheduled to occur on Tuesday, March 25, 2014 at 7:30pm at SFJAZZ center. Guests were to pay $ 30 in advance or $ 35 at the door (â€Å"SFJAZZ† 1). Masekela’s music can be associated with the events that occurred in South Africa due to apartheid. At the age of 14 years, he had learnt to play a trumpet that he was given by Archbishop Huddleston. He, together with some youths who got interested in playing the instruments formed a band known as the Huddleston Jazz Band. His music had the experiences that they exhibited due to slavery and apartheid. Most people were touched by them because they underwent similar problems. Masekelas music traverses different races and gender. He has audiences ranging from children aged 10 years to old men of different ages. All kinds of people come to see him perform (Masekela 1). Masekela’s music band consists of him as a vocalist and a flugelhorn. Cameron, John plays the guitar while Randal Skippers plays the keyboard.

Advertisement Essay Example | Topics and Well Written Essays - 750 words - 3

Advertisement - Essay Example The first advertising phase effectively increases the target clients’ knowledge of the products’ benefits. The same advertising pattern is grounded on the understanding that the target clients have prior direct experiences on products’ benefit. The target clients affirm that the main advertisement message is very convincing (cognition phase). The eye drops advertisements target a certain target market. The market is composed of current, future, and prior users of eye drops. The target clients know that eye drops will improve the eyes’ physical condition. Consequently, the target clients will accept (cognize) the advertisement’s message (Shimp & Andrew, 2013). Next, the muscle pain medicine convinces the advertisement viewers that the gel product will alleviate muscle pain. Again, the advertisement targets the current and prior users of muscle pain medicines. The same users are convinced that most muscle pain products successful improve the patients’ muscle pain symptoms. The product targets customers having flu-related symptoms. Most of the patients diagnosed with the same symptoms accept (cognize) the advertisement is truthful, delivering what the company advertises (Shimp & Andrew, 2013). Finally, the arthritis advertisement targets customers who are currently patronizing arthritis and related pain medications. The advertisement easily convinces the arthritis patients that using the product will lessen the painful joint pains generated by arthritis. The target advertisement viewers know that the product will make the product users start living a more pain-absent life. Regarding the efficacy of the product, the target clients have no doubts (Shimp & Andrew, 2013). The second phase focuses adding convincing relevant knowledge to the advertisements’ target clients. The three advertisements contribute additional beneficial knowledge to the target clients. The clients will know that there is a new competing product in the market. The

The Myocardial Infarction Case Essay Example | Topics and Well Written Essays - 2000 words

The Myocardial Infarction Case - Essay Example Four pieces of assessment data The key pieces of assessment data include: the elevation of serum cardiac troponin levels (cTnT) diagnosed by collecting and testing of the blood; breathlessness, diagnosed by the observation of shortness of breath; appearing pale and tired, diagnosed by observing the patients feeling; patient feeling tired, fatigued, weak and nausea; the detection of heart sound S3 with no adventitious lung sounds or peripheral oedema; and prior history of heart failure as diagnosed by her doctor earlier; and the data of the 12- lead ECG which shows 2mm elevation in anterior leads of V1-V4 with the Q waves in inferior leads 11, 11 and a VF. McCaffery does not complain of chest pain, which is a symptom of acute myocardial infarction the reason for not having chest pain stems from her age and that she is diabetic. Davidson (2008) states that old and diabetic patients experience silent or non-pain myocardial infarction. Pathophysiology of the data pieces of assessment The pathophysiology of the Electrocardiograph (ECG) and the elevation of serum cardiac troponin (TP) piece data. ...he changes in plasma concentration of these markers bring out the diagnostic value; however, confusion may arise for the diagnoses of Angina which when damaged does produce troponins. The difference is that angina with minimal myocardial damage releases troponins to a minor degree. Electrocardiography (ECG) is difficult to interpret unless there exists a previous evidence of myocardial infarction. The first change is the serum troponin elevation followed by a diminution of the size of R wave and an occurrence of infarction of a Q wave develops. The Q wave develops because the myocardial infarct acts as an electrical window that transmits the changes from within the ventricular cavity to allow the electrocardiography (ECG) to see the reciprocal R wave from the walls of the ventricle (Hutchison’s, 2007). Therefore, McCaffery’s 12 lead show 2mm segment elevatio n with leads v1-v4 with the Q wave reciprocal changes of 11, 111, and a VF which leads to no other conclusion but to that of myocardial infarction. Electrocardiography recorded from a 70- year old man who had an acute infarct 2 days ago and had treatment for myocardial infarction 11 months before showed Q waves in the inferior leads (11, 111, and a VF) and serum troponin (ST) elevation on the anterior leads (1 and V2-V6) (Davidson’s, 2008). This diagnosis resembles that of McCaffery so it can rightly be inferred that McCaffery is suffering from myocardial infarction. The other reason for the pathophysiology of the electrocardiography is that one cannot rely on these results unless there is a prior diagnosis of myocardial infarction. This is overcome by the fact that, McCaffery was diagnosed with heart failure by her doctor and drugs prescribed.

Performance report Essay Example | Topics and Well Written Essays - 1000 words

Performance report - Essay Example This was a great place to be because it was luxurious as a result of perfect world class music playing. Masekela’s performance had a resounding message of heightened global awareness and social justice. This piece of the message was directed to the general community as it touched more on social movements that empower people. His music laid the message to different states to consider social justice before indulging into atrocities that endanger their citizens and the neighboring countries. The musicians presence indicated there will to entertain while at the same time passing information that is embedded in their lyrics. The audiences too were present to get entertained and get involved as the music progressed on. The musicians were professionals who were paid at the end of the concert for their services. The audience came to this event because it was an organized function that was to attract clients who love music. The event was scheduled to occur on Tuesday, March 25, 2014 at 7:30pm at SFJAZZ center. Guests were to pay $ 30 in advance or $ 35 at the door (â€Å"SFJAZZ† 1). Masekela’s music can be associated with the events that occurred in South Africa due to apartheid. At the age of 14 years, he had learnt to play a trumpet that he was given by Archbishop Huddleston. He, together with some youths who got interested in playing the instruments formed a band known as the Huddleston Jazz Band. His music had the experiences that they exhibited due to slavery and apartheid. Most people were touched by them because they underwent similar problems. Masekelas music traverses different races and gender. He has audiences ranging from children aged 10 years to old men of different ages. All kinds of people come to see him perform (Masekela 1). Masekela’s music band consists of him as a vocalist and a flugelhorn. Cameron, John plays the guitar while Randal Skippers plays the keyboard.

The Myocardial Infarction Case Essay Example | Topics and Well Written Essays - 2000 words

The Myocardial Infarction Case - Essay Example Four pieces of assessment data The key pieces of assessment data include: the elevation of serum cardiac troponin levels (cTnT) diagnosed by collecting and testing of the blood; breathlessness, diagnosed by the observation of shortness of breath; appearing pale and tired, diagnosed by observing the patients feeling; patient feeling tired, fatigued, weak and nausea; the detection of heart sound S3 with no adventitious lung sounds or peripheral oedema; and prior history of heart failure as diagnosed by her doctor earlier; and the data of the 12- lead ECG which shows 2mm elevation in anterior leads of V1-V4 with the Q waves in inferior leads 11, 11 and a VF. McCaffery does not complain of chest pain, which is a symptom of acute myocardial infarction the reason for not having chest pain stems from her age and that she is diabetic. Davidson (2008) states that old and diabetic patients experience silent or non-pain myocardial infarction. Pathophysiology of the data pieces of assessment The pathophysiology of the Electrocardiograph (ECG) and the elevation of serum cardiac troponin (TP) piece data. ...he changes in plasma concentration of these markers bring out the diagnostic value; however, confusion may arise for the diagnoses of Angina which when damaged does produce troponins. The difference is that angina with minimal myocardial damage releases troponins to a minor degree. Electrocardiography (ECG) is difficult to interpret unless there exists a previous evidence of myocardial infarction. The first change is the serum troponin elevation followed by a diminution of the size of R wave and an occurrence of infarction of a Q wave develops. The Q wave develops because the myocardial infarct acts as an electrical window that transmits the changes from within the ventricular cavity to allow the electrocardiography (ECG) to see the reciprocal R wave from the walls of the ventricle (Hutchison’s, 2007). Therefore, McCaffery’s 12 lead show 2mm segment elevatio n with leads v1-v4 with the Q wave reciprocal changes of 11, 111, and a VF which leads to no other conclusion but to that of myocardial infarction. Electrocardiography recorded from a 70- year old man who had an acute infarct 2 days ago and had treatment for myocardial infarction 11 months before showed Q waves in the inferior leads (11, 111, and a VF) and serum troponin (ST) elevation on the anterior leads (1 and V2-V6) (Davidson’s, 2008). This diagnosis resembles that of McCaffery so it can rightly be inferred that McCaffery is suffering from myocardial infarction. The other reason for the pathophysiology of the electrocardiography is that one cannot rely on these results unless there is a prior diagnosis of myocardial infarction. This is overcome by the fact that, McCaffery was diagnosed with heart failure by her doctor and drugs prescribed.

Religion and Human Experience Essay Example for Free

Religion and Human Experience Essay Hinduism can be traced back to ancient Aryan civilizations about four thousand years ago and is based on polytheism with various forms of rituals. Upanishads are documented texts which came about after probing the religion and finding ways of attaining spiritual insight from within and for life in general. Brahman is one who sees the divine as being one in all aspects and the Atman which is the soul reflects the oneness amidst diversity and reveals the Brahman in his true self. Maya on the other hand camouflages the truth of unity in mythical and magical shroud. Karma which is related to rebirth is stressed while Moksha is seen as freedom from and beyond all human aspects. The Bhagvad Gita brings out the practical elements of the religion in everyday life through four paths which can be practised together or separately to achieve spiritual satisfaction. The Hindu religion revolves around temples, rituals, polytheism and numerous festivals. Though many may worship a particular god or goddess they believe in all gods as being one in different forms. Priests and gurus are revered and looked up to as spiritual leaders. Animals are given importance as they are believed to be in the image of god this reflects in several gods having animal features. Symbolism is the basis brought out through art and sculpture. This rich culture of India has appealed to many around the world especially the yoga and meditations which have influenced people from every background. Religion and Human Experience 4 Jainism This religion is as ancient as Buddhism with Mahavir as the central figure and whose teachings are similar to Buddha, preaching abstinence and meditation to attain peace and ultimate freedom. This religion does not believe in god’s creation or being blessed by a Divinity, instead they believe in an everlasting universe full of life and pain as in humans. Though humans are considered special and can attain spirituality through compassion and knowledge of the inner self. The basic of Jainism is Ahimsa of which non violence is the most important followed by other virtues. Like most religions Jains honour 24 saints otherwise known as Tirthankaras who are looked up to and followed for their great accomplishments. Purification is part of being a Jain and life is considered a step in the path to eternal liberation from the human body through a life of good virtue and selflessness. Jainism teaches that to gain spiritual fulfilment one has to follow the path of strict non violence. It has five branches Digambaras, Shvetambaras, Sthanakavasis and Terapanthis. Sikhism This is a fifteenth century Indian religion with a background of Hindu Muslim conflict. The founder is Guru Nanak who believed in monotheism and oneness of God. He professed that even though there may be many forms and perception God is one whom he called â€Å"True name â€Å". His teaching was that God had no image and that he was beyond human insight while being the ultimate source of love, wisdom and righteousness. He taught social Religion and Human Experience 5 conscientiousness as part of the religion and the Sikh temples which are called Gurudwaras were open to all. The Sikhs follow and honor ten gurus, the first of whom was Nanak and the last being Gobind Singh who is the permanent guru and is said to have the soul of Nanak himself. Guru Gobind Singh was the founder of the military group called the Khalsa which followed five basic practices religiously. Today these five practices is what distinguishes the Sikhs from the rest, these include uncut hair and beard, Kangha a wooden comb, Kirpan which is a sword, Kachhera the under short which represents the readiness for battle at all times and Kara which is a steel wrist band representing the unity of Sikhs. This community stands out for its independence and strong unity which is their strength. Adi Granth is the holy book of the Sikhs and has verses and hymns written by the gurus themselves. This community has several festivals marking important events in the history of the Sikh religion. Religion and Human Experience 6 References Molloy Michael. 2008. Experiencing the World’s Religions, 4th Edition. Retrieved on June 7th, 2009 from: http://highered. mcgraw-hill. com/sites/0073535648/student_view0/

Adult Education During The Industrial Revolution History Essay

Adult Education During The Industrial Revolution History Essay The purpose of this paper is to highlight five influential factors that contributed to the development of adult education in the United States during the Industrial Revolution. Discussion will begin with the American Model of University Extension including the concepts developed by William Harper and Charles Van Hise, and the role they played in the development of extension education. Next in discussion will be womens rights highlighting a few female role models and their contribution to the push for womens freedoms and education. Education for work, details the demand for education as America shifted from the Antebellum era into the fast pace era of the Industrial age, followed by a discussion on how the U.S. Department of Agriculture campaigned to improve agriculture in the south. This paper will conclude with African American Adults and how after becoming freed slaves they began the journey of education. American Model of University Extension According to Stubblefield and Keane (1994), in 1887 Herbert Baxter Adams, professor of history at Johns Hopkins University, gave a speech at the convention of the American Library Association that inspired the creation of the American lecture programs. The American lecture programs were modeled after the English University extension program. Moreover in 1891, the American Society for the Extension of University Teaching held a conference to promote extension activities which led to the private and state universities involvement in extension. Furthermore, in 1885 the University of Wisconsin developed the farmers institute. In 1892 William Rainey Harper, the president of the University of Chicago, implemented correspondence classes and off-campus courses to further the development of extension education. In addition, in the beginning of the twentieth century, academic scholars worked to promote extension services with the belief that knowledge was essential to progress. In 1915, Charle s Van Hise, president of the University of Wisconsin, created the concept of combining culture, vocation and research information to be the major focus of the extension services. Further, he believed it was the duty of the extension services to inform and educate everyone in the country (Stubblefield and Keane, 1994). Womens Rights The Industrial Revolution was the beginning for womens independence which changed the lives of women when factories began to hire women. Women were often paid less than men but were expected to perform the same type of work (Tilly, 1994). The reasons factory owners preferred women to men workers was because of the pay and labor. Valenze (1995) stated, Factory owners preference for female labor was based not only on its cheapness: many women assumed the yoke of hard labor in the factories without complaint, and this fostered the widespread opinion that female workers were more docile, and therefore less likely to cause trouble than men. Because of women fighting for rights and receiving them, in 1893 there was a week-long celebration of the World Congress of Representative Women at the Chicago World Fair which attracted almost 150,000 people (Stubblefield and Keane, 1994). Some women contributed to improving situations for the working class. Role models such as Elizabeth Cady Stanton, Susan B. Anthony, Lucy Stone, and Elizabeth Blackwell, who were all well-known for their involvement in the womens rights movement, opened the doors of opportunity in education and occupation for women of today. Without their perseverance women could still possibly be extremely limited in career opportunities and unable to do the things that they take pleasure in and benefit from. Education for Work Transitions from the Antebellum Era to the Industrial era brought on new challenges in more ways than economics, technology, and farming; the need for educational changes was taken place as well. During the Industrial era manufacturing was at a high with new innovations such as textile plants, therefore vocational education was on the rise. Vocational education was a shift from a reliance on natural resources to a reliance on human resources and the skilled workforce (Stubblefield and Keane, 1994). In 1917 the Hughes Act backed the idea that industrial education should be taught in public schools along with home economics and several courses geared towards the changing era. An increase in student participation in the classroom rose from 86 % in 1919 to 92% within five years. Adults also sought out training through private trade schools and apprenticeships studies. Adults who were unable to attend were often offered education via correspondence study. The largest and most well known c orrespondence school was located in Scranton Pennsylvania which enrolled over two million students between 1892 and 1920 (Stubblefield and Keane, 1994). Despite the setback of some schools trying to exploit their students to gain a buck, employers who had established apprenticeship programs also taught their students the value, integrity and or hard work. Agriculture The Department of Agriculture provided an institute method of teaching by offering lectures and farming classes to the local farmers. While the institute method of teaching covered a lot of material there was no sure way to determine if the knowledge received from the farmers was actually going to be implemented in their every day farming techniques (Stubblefield and Keane, 1994). Not only was it rooted in the survival of the population, agriculture was also an essential source of raw materials for the textile business. In 1887, the federal government made the experiment station a national institution through the Hatch Act, which granted each state $15,000 per year to assist in the aid of agricultural education. By 1900, the adult farming school was accepted as part of the education of rural adults. In 1902, Seaman Knapp, a special agent for the U.S. Department of Agriculture (USDA), was in charge of the campaign to improve agriculture in the south and he set up a local farmer for su ccess by using his farm as a demonstration point on the effects of agricultural education has on farming (Stubblefield and Keane, 1994). In doing so he eased the minds of the hesitant farmers and opened their eyes to new farming methods which reassured them that innovation was a positive thing. In 1904, Knapp accepted African Americans as demonstrators and cooperators of farming, and in 1906, he teamed up with the Tuskegee Institute in Tuskegee, Alabama (Stubblefield and Keane, 1994). Wool and cotton production for the making of cloth increased each year, as well as the yield of food crops. Marketing and production provided enough food to continue an adequate work force. African American Adults Post Civil War left the country in disarray and a lot of uncertainty when it came to the issue of slaves making the transition over to freedom. There was not a plan for changeover which left a lot of free blacks without jobs and an education. In 1865, the Freedmens Bureau began a reshaping by General Howard to better suit the educational needs of freed slaves. The bureau selected several groups and societies to begin educational development; the American Missionary Association focused on assisting blacks in their transition from slaves to free people. The Missionary established schools that were dedicated solely to the educational development of blacks where they also began training blacks to be educators themselves. The intent was to produce enough qualified teachers who would educate other freed blacks. The end state was to hopefully encourage blacks to pursue careers to be lawyers, teachers, doctors, or preachers (The American Missionary Association, n.d.). Even though the Freedme ns Bureau was disbanded in 1872 and blacks were on their own so to speak, the education that blacks received for that seven year span was instrumental in the continued drive for higher education. Just as the rest of the country was adapting to the new industrial methods, farmers overcame the corporate domination with the help of the Grange and Farmers Alliances. Women took a stand for what they believed was right, and freed slaves were receiving an education to help in their transition. The purpose of this paper was to highlight five influential factors that contributed to the development of adult education in the United States during the Industrial Revolution. They were the American Model of University womens rights, education for work, agriculture and African American Adults.

Dumping Subsidy and Trade Disputes Essay -- Economy Economics Essays

Dumping Subsidy and Trade Disputes Too many questions have been asked if dumping implies unfair trade practices. Recently, disputes over dumping make it difficult to decide whether or not we should allow this activity to enter our country. Many of us are equally familiar that more foreign imports mean more jobs are being destroyed in American industries. Because of this particular reason, WTO and GATT members have worked together to see if there is a relationship between dumping and unjust trades. In their study, some have discovered that dumping benefits the economy and helps increase competitions among various industries in the U.S. However, there were also some others who took the opposite side by arguing that dumping is an unreasonable practice of trade and may American economy in the future. If dumping really affects trade and costs jobs in the US, then what are the measures needed to prevent this practice and help maintain fair trade in the global economy. In Section 771(34) of the Act (19 U.S.C 1677(34)) â€Å"dumping is defined as the sale or likely sale of goods at less than fair value† (Beckman, Discrimination and Dumping—Web page). To simply put, dumping is the selling of a product in the United States at a price which is lower than the price for which it is sold in the home market after adjustments for differences in the merchandise, the quantities purchased, and circumstances of sale. For example, Japanese exports of digital cameras into the U.S at lower prices than at its home country; if this practice can be justified then Japan is guilty of dumping. But the question that we are concern here is whether Japanese dumping provides any benefits to our economy. According to Professor Paul Krugman from Princeton... ...ct that dumping hurts the economy as a whole and its subsidy is an unfair practice, and must be removed or prohibited from this global economy. Works Cited: A. Irwin, Douglas. â€Å"Free Trade under Fire†. (2002). R. Kruman, Paul et Obstfeld, Maurice. â€Å"International Economics Theory and Policy†. (1991). P. Stewart, Terence et S. Dwyer, Amy. â€Å"WTO ANTIDUMPING AND SUBSIDY AGREEMENTS†. (1998). Marceau, Gabrielle. â€Å"Anti-Dumping and Anti-Trust Issues In Free Trade Areas†. (1994). H. Jackson, John et A. Vermulst, Edwin. â€Å"Anti-dumping Law and Practice†. A Comparative Study. (1989). Global Trade Negotiation. â€Å"Anti-Dumping†. Oct, 20th 2004. http://www.cid.harvard.edu/cidtrade/issues/antidumping.html. Beckman, Steve. â€Å"Discrimination and dumping† Oct 20th 2004. http://econ.cudenver.edu/beckman/.

Where the Red Fern Grows by Wilson Rawls Essay -- essays research pape

Where the Red Fern grows   Ã‚  Ã‚  Ã‚  Ã‚   A novel by Wilson Rawls named Where the Red Fern Grows is the story of a boy, his two hounds (which he named Old Dan and Little Ann), and all of the adventures they shared together. A loving threesome, they ranged the dark hills and river bottoms of the Cherokee country. Old Dan had the brawn, Little Ann had the brains, and Billy had the will to train them to be the finest hunting team in the valley. Glory and victory awaited them, but sadness waited too. Close by was the strange and wonderful power that is only found Where the Red Fern Grows. An exciting tale of love and adventure one will never forget. Some themes that will be encountered in this novel are the passage from youth to maturity, the rewards of hard work and diligence, and working together to achieve common goals. All of these themes and more can be found in the novel Where the Red Fern Grows.   Ã‚  Ã‚  Ã‚  Ã‚  One theme illustrated in this novel was the passage from youth to maturity. An example of this is when Billy stopped asking for two hounds and saved up enough money to get them himself. He sold items to fisherman at very low prices but he was determined and would also take any offer they would give him. Another example shown is when Billy bought everyone something from Tahlequah with his own money. A normal child would but himself lots of candy and seldom share it but Billy didn’t. He bought his mom cloth, his dad overalls, and his sister’s candy. This example greatly showed the passage from youth to maturity. Another example depicted was when Billy made a promise to his dogs that the first coon they treed he would skin so when his hounds put a coon up the biggest tree in the forest, Billy didn’t walk away from the fact that it was very tall and started chopping the tree down and didn’t give up until the coon was skinned unlike a child who would have no patience and be careless. One last example is when Billy took the death of his dogs like a man and buried them in the nicest spot in the Ozark Mountain Ranges. He cared very much about his hounds and wanted them to have a very comfortable and happy afterlife unlike many others which would have just thrown the hounds off a cliff or do something unpleasan... ...f it wasn’t when Billy, Old Dan, and Little Ann worked together, someone could have been brutally ripped apart or even maybe everyone could have died at that very moment in the dark and lonely mountain ranges of the Ozark Mountains. So even though good happenings were on there way to Billy, hardships were right behind and if it wasn’t for working together , none of the happiness, joy, and/or jubilance would have occurred.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, Where the Red Fern Grows by Wilson Rawls was a jubilant yet at the same time melancholy tale about a boys adventures with two hounds. When Billy received his hounds, his whole life changed. He had he best two dogs in the Ozarks and he proved it at the coon-hunting tournament. Nothing mattered anymore. Old Dan and Little Ann opened the door to Billy and Billy walked through it with no fear. Then, suddenly, when everything was going fine, something tragic occurred and all of Billy’s dreams were thrown away at an instant. All of this and more could be found in the loving tale of Where the Red Fern Grows.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  

Obesity Essay

First literature review When people talk about obesity and health in America, it is usually all the same kinds of things. People are aware that America has a problem with obesity, but is anyone really doing anything about it? There are different programs that try their hardest to get people active and eating healthy but that only does so much. When older folds talk about the subject, they bring up the conversation of â€Å"when I was a kid, we didn’t have any of the unhealthy fast-food restaurants like we do today. They see this generation today as lazy and unwilling to try to make an effort to eat healthy. On the other hand, there are the kids that think the fast-food industry is the greatest thing ever invented. It’s the â€Å"easy way out,† to eating. Fast-food chains are overly available so in the time and need to eat, it is so easy to just run through the drive-thru and grab some food. The advertising of fast-food restaurants is so appealing these days that they are looked at as a good thing. They may try to provide a healthy menu, but is it really any better then the rest of the unhealthy menu? Think about how the food is really made, how it got to the restaurant, and how the factories process the food. I’m sure a salad is no doubt healthier then a hamburger but is that salad fresh? Do the workers at McDonalds go out to the back garden and pick the lettuce and tomato? It comes from factories that manufacture the â€Å"healthy product. † This topic on obesity and health is complicated in a number of ways. First is, is it really Americas problem to define the country as a whole as being obese and unhealthy? The second being, it’s a lifestyle that America has adapted to, meaning we are so used to being around fast-food restaurants, that it’s a ‘normal’ thing to do. America is the land of the free. Why should it be anyone else’s business what others put into their bodies? It all goes back to the personal accountability aspect. What you decide to put into your body is up to you. It shouldn’t be America’s problem. America has gotten used to eating unhealthy because it’s so easy to do so. We have so many options in restaurants and in food choices. If America really had a problem with the obesity in this country, why isn’t anyone desperately trying to end it? People can talk all they want but actually accomplishing that is a whole other story. Obesity and unhealthy lifestyles as a topic is an important issue. Our bodies replicate as a â€Å"factory,† you need to put healthy things into it to keep all the equipment from shutting down. Your body needs specific ingredients to maintain function. Some examples would be, water, fruits, vegetables, and meats. Water hydrates your body and keeps what needs to be flowing, flowing. Fruits and vegetables run as an energy source for your body. They keep you running. Without the maintenance in the factory, it will shut down. Your body acts in the same way. There are many different people that think about the topic in many ways. There are arguments that are both pro and con. Some of the people that are going to be talked about throughout the essay are Zinczenco, Balko, Warner, Haygood, Obama, Pollan, Maxfield, Orbach, and Freeman. A brief description about each of these authors will first be addressed and then further along in the essay they will be covered in more detail. Zinczenco talks about in his article, â€Å"Don’t Blame the Eater,† government and the statistics about the fast-food industry. Balko goes into detail about how people are becoming less responsible for their own health and more responsible for everyone else’s. Warner says in his article that people have gotten used to the bad eating habits. It’s the simple and easy way to satisfy their hunger. Those are just a few of the articles that are going to be discussed. Before 1994, diabetes in children was generally caused by a genetic disorder. Only about 5 percent of childhood cases were obesity related, or Type 2, diabetes. Today, according to the National Institutes of Health, Type 2 diabetes accounts for at least 30 percent of all new childhood cases of diabetes in this country. Also money to treat the diabetes has gone up extremely high. The Centers for Disease Control and Prevention estimated that diabetes accounted for $2. 6 billion in health care costs in 1969. Today’s number is an unbelievable $100 billion a year. Zinczenko has a very valid point when he says, â€Å"advertisements don’t carry warning labels the way tobacco ads do. Prepared foods aren’t covered under Food and Drug Administration labeling laws. The fast-food industry would be doing well in protecting themselves if they were to provide the nutritional information people need to make informed choices about their products. If you were to drive down any road in America, there is a really good chance you’d see more then one of the 13,000 McDonald’s restaurants, but trying to find somewhere that sells a healthy grapefruit is another story. The fast food industry will contain a calorie count of the food you will be eating but it will be the bare minimum. They will not add in the dressing for the salad or the almonds and noodles, those will come separately. There will be a small print on the back of the container saying the dressing actually contains more than one serving. Adding it all together, you have yourself a over 1,000 calorie meal, which is half of the government’s recommended daily calorie intake. Radley Balko says in his article that congress is now considering menu-labeling legislation, which would force restaurants to send every menu item to the laboratory for nutritional testing. People are becoming less responsible for their own health and more responsible for everyone else’s. Our government should be working to foster a sense of responsibility in and ownership of our own health and well-being. Balko says that President Bush earmarked $200 million in his huge budget for anti-obesity measures. School boards across the nation have begun to ban snack and sodas from school campuses and vending machines in order to bring the obesity level down. The best way to alleviate the obesity â€Å"public health† crisis is to remove obesity from the realm of public health. If policymakers really want to stop obesity they would stop the socialization of medicine and move to return individual Americans’ ownership of their own health. The government should also give the option of rolling money that is reserved for health care into a retirement account. Like Zinczenko says in his article â€Å"Don’t Blame the Eater. † â€Å"Kids taking on McDonald’s this week, suing the company for making them fat. Isn’t that like middle-aged men suing Porsche for making them get speeding tickets? † It all comes back to personal responsibility. Your well-being, shape, and condition have increasingly been deemed matters of â€Å"public health† instead of matters of personal responsibility. All of the Democratic candidates for president boasted plans to push health care further into the public sector. At a time when more than two thirds of American adults are indeed far and 17 percent of children and adolescents are obese, declaring war on unhealthful eating, as the Obama administration has done to an unprecedented extent, could be fraught with political liability. Trying to teach children and Americans, healthier eating habits seemed so commonsensical a venture, Michelle Obama chose it for her apolitical personal project. She has succeeded in enlisting some bipartisan support, and some much hyped cooperation from the food industry. You can’t change specific eating behavior without addressing that way of life, without changing our culture of food. You need to present healthful eating as a new, desirable, freely chosen expression of the American way. David Kessler, the former U. S. Food and Drug Administration commissioner, says â€Å"in the space of a generation, cigarettes stopped being portrayed as â€Å"sexy and cool† and started to be seen as â€Å"a terribly disgusting, addictive product. But because of the unique emotional power of food, it’s hard, if not impossible, to similarly stigmatize unhealthful eating. † Americans will not adopt a new way of eating any time soon, because for years now, people have gotten used to eating the way they do. It’s the simple and easy way to satisfy their hunger. People have gotten lazy in the way they eat and look for the easy way out. Instead of taking the time to prepare something healthy and nutritional, people tend to sit in their cars, drive around a building in which they are buying food, and eat it on the way home. What happened to setting the table in your home and preparing a home cooked meal in which everyone participates in and then enjoying it all together afterwards? It all comes down to laziness. Trying to change the way people see food and the way they eat is something that will not happen overnight. It will take time for people to realize that the things they eat at fast-food restaurants will hurt them in the long run, whether it’s a once a week thing, or a once a day problem, it is going to affect people’s health. There are organizations that try so hard to teach everyone the risks and problems of unhealthy eating, but is anyone really listening? Do people see the advertisements and really take the time to sit down and study it more closely? In a magazine there might be a page that shows a picture of a person that has been eating fast food their entire life and now has many health problems, but is that going to be the page you stop on and suddenly change your way of eating? Or are you going to continue on some more and stop where you see a big juicy burger from McDonalds and go out and buy one? It all comes down to laziness. In a town where everyone knows everyone it is difficult to keep yourself hidden. The town of Manchester, Kentucky has an overall population of 2,100 people. Everyone is very close with each other due to the bake sales, and volunteering. But it is what goes uncelebrated and even ignored that has become Manchester’s defining feature. In an increasingly unhealthy country, it is one of the unhealthiest places of all. The national obesity rate for adults is 24 percent; in Manchester and the surrounding counties, its been estimated as high as 51 percent. The article explains the layout of the town in a way that just makes it seem miserable. â€Å"The town has a retro, lived-in look. The downtown movie theater is gone, through the marquee is still visible. There has clearly been economic suffering. There is a medium-security federal prison on the edge of town, out past the gas stations that sell fried chicken and pizza. The intersections leading into town features a McDonald’, a Wendy’s, and Arby’s and a subway. And just beyond that, there’s a Burger King, A Long John Silver’s, a Lee’s Famous Recipe Chicken and a Pizza Hut. Hardly anyone in the town gets out and is actually active anymore. A father of two girls, says that ever since he went through the breakup of his wife, his eldest daughter had gone into an emotional tailspin, that has lead her to overeat and seclude herself in her bedroom where she spends hours on her computer. The daughter had gone to the doctors and was told that she was 30 pounds overweight and is on the borderline of diabetic. Jill Day has been studying for her doctorate in kinesiology and health promotion. She grew up in Kentucky and decided to go back to do a study on the obesity rate. Her subjects were fourth and fifth grade students. Her study would be the first of its kind that focuses on the underlying causes of obesity. The students fell into the categories of healthy, underweight, overweight, and obese. She says she had estimated in her head that one-third of the kids in Manchester would be overweight or obese. It happened to be half of them. Jill Day had spent two years on her study. Michelle Obama addresses the people and then proceeds to express her gratitude by thanking the members of NAACP. Michel Obama and her husband believe that this organization is one whose legacy is not to take advantage. They believe it’s an obligation that shall be fulfilled with the upmost respect. We as mothers need to prepare are children for the future and the challenges that lie ahead. Michelle Obama believes that childhood obesity is a major epidemic in America today. Obesity can lead to harmful conditions such as heart disease, cancer, asthma, and diabetes. This isn’t about the way are children look but the health and how they feel. This is a major issue in which has effected many communities but more likely to effect African American children than white. We need to address this problem and reverse this trend. We need to take this issue seriously by asking are selves how we got here in the first place. We live in a society today that is extremely different than what it was when Obama grew up. Michelle grew up in a time where kids walked to school and schools offered recess twice a day. A time where kids didn’t have video games and played outside for fun. Meals consisted of healthy food of reasonable sizes where there were hardly seconds. People these days don’t grow are own food as when are grandparents did. People will now take a trip to the local grocery store or run through a fast food franchise. We can build exceptional schools but without proper nutrition to concentrate they are rendered useless. We can create positions for outstanding job opportunities but without the energy and enthusiasm to perform them they are as well useless. You can offer the best medical care they can buy but when continuing to live unhealthy life styles such as improper nutrition these facilities are as well useless. Michel Obama has made making improving children’s health one of her top priorities. Obama has launched the â€Å"Let’s Move† campaign, which is a program to solve childhood besity so that children of today make it to adulthood at a proper weight. The â€Å"Lets Move† campaign has four components. The first provides information to parents allowing them to make healthier decisions for their families. Health care legislation requires the nutritional information to be posted on all fast food menus. The second component is to establish schools to provide healthy food. This will eliminate sugary foods and provides foods that are more nutrient rich. The third part is to make children more active by encouraging them to ride bikes and walk to school. The fourth component is to ensure all families had easy access to health foods within their communities. If the option is available more people will take advantage of this healthy opportunity. Childhood obesity is a growing trend in America in which is very preventable. With the â€Å"Lets Move† campaign this is the perfect four components to establish a way to save many children from going down the wrong path. Changing the people’s nutritional diet is a difficult task but it can be done, simply by providing more healthy options in schools and in the community. Nutritionist consisting of fats, carbs and antioxidants is a powerful science. Yet the explanation of diet makes this an imperfect science. This article is implementing ways to â€Å"escape from the western diet. † There are as many truths to nutrition as there are myths. For there are many scientific theories on nutritionism, all on which dictate the way you eat. The western diet is characterized by the intake of processed foods and high fatty foods. Many individuals define the western diet as being unavoidable. The western diet is believed to be responsible as the major factor of chronic diseases such as diabetes, heart disease, and cancer. Many scientific phenomenons’ all appear to have very much the same solution â€Å"stop eating the western diet. † Theories of nutrition and the curiosity of how things work is valued more by the food industry and the medical community. In order for the food industry to design new processed foods they must first come up with theories that allow them to develop a new line of products. The food industry will use scientific backing to further its production in processed foods. The medical community uses scientific theories about diet to boost their business. They let the new theories allow them to develop new drugs to treat the western diet’s diseases. New treatments and procedures are a major profit beneficiary for their industry. Dennis Burkitt, an English doctor believes the only way to escape from the western diet is to rely on the lifestyles of our ancestors. Burkitt believes to go back to a more primitive way of nutrition where hunting and gathering food was a way to survive. a big majority of the way we get food today is looked at by driving next to a building and having food handed to us through a window. In today’s society the most important factor about food is not the nutritional value but in the way it is processed. The western diet is inexpensive and easy, thus making it America’s number one diet. Throughout history, gathering and preparing food was a career in the survival of daily life. So how do we escape form the western diet? The answer is simple, stop eating the western diet. How is it that other countries can eat so unhealthily yet stay on average, healthier than Americans? Other countries perceive Americans as being unhealthy, yet the word healthy has a broad of definitions. Who defines the nutritional science of healthy and unhealthy? The journalist Michael Pollan, believes that the food industry is the main confusion on how to eat. Pollan believes that the food industry contributes to the cultural society of food. Pollan implicates the elimination of processed foods will encourage a healthier nutritional lifestyle. Pollan is a food critic and a firm believer of the food science of health and nutrition. Pollan has published manuals for better eating in which the guidelines defer the prescriptions of food scientists. Pollan’s food guidelines are more of eating algorithms that produce a number and variety of meals. Many nutritional geniuses back up their information through the concerns of American health. America is a nation that has many western diseases such as heart disease, diabetes, and cancer. Our culture we live in today correlates unhealthy eating to unhealthy weight. Pollan believes that over eating leads to the greatest threat to our survival. America’s government fights against the obesity epidemic, which threatens our national health. Cultural has a major influence on the health-based problems. Despite academic knowledge, common sense can connect diet, health, and weight. Pollan believes that processed foods make us sick and fat, yet no evidence can support that claim. The question of today is, why have Americans become more obese? America has a $50-billion-per-year diet industry that develops weight loss drugs, and articles of the obesity crisis. Throughout the research, BMI, a tool that uses height and weight, was developed to predict heart disease and other maladies. To totally eliminate the American anxiety of nutrition, we need to rise above our animal nature and not complicate the practice of eating food.